Variety is the spice of life, and the same applies to your Instagram content. Mix things up by sharing a diverse range of content that resonates with your audience. Showcase before-and-after photos of home renovations to demonstrate your expertise in property transformation. Take your followers behind the scenes with videos of property showings, giving them an insider’s view of the real estate process. Additionally, leverage client testimonials to highlight successful transactions and build credibility with potential clients. By providing valuable and engaging content, you’ll keep your audience coming back for more and attract new followers along the way.

Your Instagram content strategy should be as dynamic as the properties you represent. Here’s how to keep your audience captivated and attract new followers:

Property Showcases:

Take advantage of Instagram’s Reels feature to offer quick, captivating glimpses into your listings. Start with a 15-second reel that walks viewers through the front door and highlights the property’s unique selling points. Ensure each home is well-lit, showcasing its best features through a mix of exterior and interior shots, as well as any standout amenities.

Before-and-After Transformation:

Show off your knack for property transformations with compelling before-and-after content. Share the stories behind each staging ideas that you gave your clients to demonstrate your expertise and the fact that you take your role one step further. These posts can be highly engaging and inspirational for your audience. Include captions detailing the changes made and the value they added to the property.

Behind-the-Scenes Sneak Peeks:

Take followers on a virtual tour behind the scenes of your business. From property viewings to team meetings, offer an insider’s perspective. This offers a glimpse into the day-to-day operations of your business and helps humanize your brand.

Client Testimonials and Success Stories:

Let satisfied clients become your most persuasive advocates. Share their testimonials alongside visuals of their new homes, fostering trust and credibility with potential clients. (P.S. If you only have Zillow testimonials, copy and paste the testimonial that they gave you and email them to your clients with your Google Profile Page review link and ask them to post on there as well.) If you don’t have a GBP read this blog post.

Local Community Highlights:

Showcase the neighborhoods you serve. Share photos and videos of local attractions, events, and amenities to give potential buyers a taste of the area’s lifestyle. Highlight the unique aspects of the neighborhoods and communities you serve. Share photos and videos of local attractions, parks, restaurants, schools, and events. This not only helps potential buyers get a sense of the neighborhood’s lifestyle but also positions you as a knowledgeable local expert.

Educational Content:

Enhance your educational content with weekly market updates to elevate your audience’s knowledge. Offer valuable insights into real estate buying, selling, investing, and homeownership through engaging formats like infographics, carousel posts, or short videos. Cover essential topics such as mortgage advice, home staging tips, market trends, and legal considerations to address common questions and concerns your audience may have.

Interactive Content:

Spark engagement with interactive content. Polls, quizzes, and Q&A sessions invite followers to participate and interact with your brand. Encourage engagement and interaction with your content through interactive posts. Use features like polls, quizzes, or question stickers in your Instagram Stories to gather feedback, solicit opinions, or spark conversations with your audience. You can also host Q&A sessions where followers can submit questions for you to answer in a series of posts or Stories.

User-Generated Content:

Encourage clients and followers to share their own real estate experiences. Repost their content to foster a sense of community and expand your reach. Repost user-generated content (with permission) and tag the original creators to showcase their stories and perspectives. This not only fosters a sense of community but also expands your reach to their networks.

By incorporating these strategies into your Instagram marketing, you can create a diverse and engaging feed that resonates with your audience, showcases your expertise, and helps you stand out in the competitive real estate market.