Hey there let’s about websites. Don’t run away! I know many of you think you don’t need one, and I get it. But hear me out for a second, because I’m going to share a story about how I went viral with an Instagram post and what happened to me.

First off, let’s talk about changing your mindset when it comes to having a website. It doesn’t have to be complicated or extensive. You just need something you own, a digital space that represents you and your brand.

The Power of an Opt-In

One of the essential components of a website and on any social media platform is an opt-in. This is your home base for gathering leads’ information. It’s how you convert visitors into potential clients. While social media platforms are great for exposure, having an opt-in on your website ensures that you own your leads’ information, not a third-party platform.

Why You Need a Website

A website offers you control and personal branding. It’s where you can have your name, your email, and links to all your social media platforms. More importantly, it’s a space where you can blog and improve your SEO. There are countless possibilities with a website, from showcasing listings to sharing client testimonials and offering valuable real estate advice.

Despite the clear benefits, I’ve noticed that very few real estate agents have their own websites with personal URLs. This is a missed opportunity for personal branding and establishing a professional online presence.

My Viral Instagram Story

Let me share a story to illustrate why having a website is crucial. I went viral on Instagram, and what happened next was a revelation. This wasn’t the first time it happened, but it was a significant reminder of the importance of owning my digital presence. The post that went viral was about something as mundane as door handles! Yes, door handles. If I can go viral with door handles, you can undoubtedly do it with gorgeous houses.

Here’s the catch: when you go viral on social media, you don’t own the platform. Instagram, Facebook, or TickTock can restrict your account or change their algorithms, impacting your reach. I was put into Instagram jail for the second time because of the sudden spike in engagement. This experience underlined the importance of having a website where I control the content and engagement.

Practicing What I Preach

The post I reference can be found here. I started another account focusing on home decor and Amazon finds, just for fun. I wanted to bring joy and humor to the world, never expecting it to go viral after just 17 posts. I applied the principles I teach: consistency, engaging content, and authenticity. Despite having a builder-basic house, I shared relatable content that resonated with my audience.

This brings me to a critical point: the current housing market. Many of us, including myself, are unable to afford our dream homes due to skyrocketing prices. Yet, by sharing my journey and my basic home, I connected with many others in the same boat.

Final Thoughts

A website is your digital real estate that you control. It’s where you can consistently engage with your audience, regardless of the whims of social media platforms. If you use these principles, they will work for you. You might find yourself going viral or simply building a steady stream of engaged followers and potential clients.

Remember, one touch of God’s favor can take you from the back to the front. So, don’t wait any longer. Start building your website today, own your presence, and take control of your real estate business’s digital future. Stay determined. You got this!