If you’re wondering how to get your ideal clients to hit that “Follow” button on your social media profiles when they’ve got Zillow at their fingertips, you’re in for a treat. Let’s unravel the irresistible allure of getting your ideal clients be a magnet for your content, even with Zillow lurking in the background.

What makes people follow Real estate Agents on social media? They’re looking for:

🎶 “Tell me what they want, what they really, really want! I’ll tell you what they want what they really, really want, because I asked them… 🎶 

I interviewed over 200 buyers and sellers who’ve purchased and sold at least 3 homes, all over the country, ages between 34-65 with budgets between $400k-$2 million and this is what they told me the content they like to see from real estate agents on social media: 

Property Listings:

They get hooked with property listings but not just any property listings they want you to uncover hidden gems before they hit Zillow or the MLS. When they follow you on social media means they’re looking for the lowdown on not just the properties, but also the pulse of the community—local hotspots, schools, events, you name it! They crave that authentic connection to their desired neighborhoods,  local insights, events, and connections that Zillow simply can’t replicate.

Market Insights:

As they sip their morning coffee they like soaking in market updates and knowledge bombs that you provide! Especially in the way the real estate market has changed so dramatically. They’re looking for knowledge bombs exploding with insights on market trends, property values, and market forecasts. With each update, they feel more confident with the latest intel, ready to seize their next big move. 

Personalized Recommendations:

Your ideal clients are on the hunt for more than just a property—they’re searching for their perfect match. You can curate content that speaks directly to your ideal clients’ desires, preferences, and aspirations. Whether they’re yearning for a chic urban loft or a serene suburban sanctuary, you serve up personalized recommendations and experiences that resonate on a deeper level. They wish their house hunt felt a bit more… well, personal. Your social media can make that happen! You’re not throwing listings at them willy-nilly; you’re curating content tailored to their tastes and preferences. If they’re looking for a funky loft in the artsy district? You got you covered. If they’re craving a cozy cottage by the lake? You will find it for them. You just have to put that out there so they know.

Market Insights:

Your ideal clients are looking for a goldmine of knowledge bombs exploding with insights on market trends, property values, and market forecasts. With each update, they feel armed with the latest intel, ready to seize their next big move.

Educational Content:

They look at real estate agents as a mentor to provide educational content. Tell them what to look out for, and guide them to avoid the pitfalls when buying such as: buying a new build it’s best to have an agent represent you, trees near the house need to be checked for rot, with the older home budget set aside about $20k for inevitable repairs, things to know about homestead. 

Sellers said they wished a real estate agent told them to set a budget for getting it ready to go on the market, they wished they had a list of vendors they could trust, a printout explaining what needs to be done to get the house ready to list, how to stage the house, and how much time off of work would be estimated to be there when the vendors came for repairs. 

Engagement and Interaction:

But wait, there’s more! They like to connect with real estate agents by seeing their behind-the-scenes fun! Examples such as friendly banter, behind-the-scenes glimpses, and personal interactions help them build the like and know factor with you before meeting you in person.

So, are you creating this type of content on your feed? If not, you can create engaging content through captivating carousels and reels! These bite-sized visual treats provide your ideal clients with immersive experiences, from stunning property tours to before-and-after staging transformations. With each swipe and scroll, your ideal clients are drawn deeper into the world of real estate, fueled by curiosity, inspiration, and excitement.

Here are some ideas:

Reels:

1. Property Tours: Create short, captivating reels showcasing quick property tours of available listings. Use catchy music, snappy captions, and engaging visuals to highlight the key features and charm of each property about :15-:30 seconds long.
2. Before and After: Showcase impressive before-and-after transformations of the power of your staging suggestion skills. Start with the initial before photos, then transition to the staged version, highlighting the improvements and what you recommend to all of your clients.
3. Agent Introductions: Introduce yourself or your team in a fun and energetic reel. Share snippets of your daily work routine, interactions with clients, or behind-the-scenes moments to humanize your brand and connect with your audience.
4. Local Highlights: Capture the essence of your local community in reels. Highlight popular attractions, landmarks, events, and hidden gems to showcase the lifestyle and appeal of living in the area.

Carousels:

1. Step-by-Step Guides: Create informative carousels that guide your audience through various aspects of the real estate process. For example, create a carousel outlining the steps to prepare a home for sale or a guide to understanding mortgage options.
2. Market Insights: Share data-driven insights about the local real estate market through carousels. Include statistics, graphs, and analysis to educate your audience about trends, pricing, and forecasts.
3. Home Staging Tips: Design carousels featuring practical home staging tips and tricks. Include before-and-after photos, layout ideas, and decluttering strategies to help sellers prepare their homes for a successful sale.
4. Client Testimonials: Compile client testimonials and success stories into carousels. Include photos, quotes, and anecdotes from satisfied clients to build trust and credibility with your audience.

And there you have it! Straight from the mouths of over 200 experienced buying and selling clients. So, if you’re ready to provide them with the content they crave, dive into uncovering those hidden gems, brewing up market updates, sharing educational insights, and sprinkling in some behind-the-scenes fun. Because when you give them what they really, really want, you’re not just their real estate agent, you’re their trusted guide to finding their perfect home sweet home.