Hey there, trailblazing real estate professionals! In light of the NAR proposed settlement, it’s crystal clear – showing up online isn’t just an option; it’s a MUST in today’s market. I saw on the news that there is so much misinformation out there about this. But hey, when life gives you lemons, let’s make lemonade. So where do you start, and how do you stand out in the bustling realms of Instagram and YouTube?

Let’s dive in!

Instagram:

On Instagram, it’s all about creating that personal connection. Share behind-the-scenes glimpses of your day, the stunning properties you’re showcasing, and the joyous moments of handing over keys to a new homeowner. Use stories, reels, and live sessions to engage directly with your audience, providing valuable insights and tips they crave.

1. Behind-the-Scenes Glimpses:

Morning Routine: Start your day by posting a story sharing your morning routine. Maybe it’s a quick coffee run before heading to open houses or organizing your day at the office. This relatable content helps humanize you, making you more approachable.

Day in the Life: Document a day in your life as a real estate agent. Use a mix of photos and short clips to share the various tasks you handle, from property viewings to paperwork. This not only shows your dedication but also educates potential clients about what goes into the buying and selling process.

Prepping Properties: Share clips or a reel showing how you prepare a property for an open house or viewing. This could include staging tips, quick fixes to make a property more appealing, or even the transformation of a space. It’s educational and shows off your attention to detail.

2. Property Showcases:

Virtual Tours: Use reels or IGTV to provide mini virtual tours of your listings. Highlight unique features, the neighborhood, or even testimonials from satisfied clients. This gives potential buyers a better sense of the property before they visit in person.

Photo Carousels: Utilize the carousel feature to post high-quality photos of your properties, showcasing different angles and amenities. Caption each image with details that highlight the property’s selling points.

Live Q&A Sessions: Host live sessions where you do a walk-through of a property while answering questions from your audience in real-time. It’s a great way to engage potential buyers and address their concerns on the spot.

3. Joyous Moments:

Key Handovers: Capture the moment you hand over the keys to new homeowners. Use stories or a dedicated post for this, emphasizing the joy and fulfillment of helping clients find their dream home. Include their testimonials or reactions to add a personal touch.

Success Stories: Share before-and-after photos of properties you’ve sold, especially those that required a bit more work or creativity to sell. Highlighting these successes showcases your skills and the tangible results of your efforts.

Client Celebrations: With permission, post celebrations or gatherings you host or attend with clients after a successful sale. It could be as simple as a coffee meet-up or a congratulatory bouquet. This emphasizes the ongoing relationship you build with clients beyond the sale.

4. Engaging with Your Audience:

Interactive Stories: Use polls, quizzes, and question stickers in your stories to gather feedback, understand your audience’s preferences, or just engage them in light-hearted conversations. This can include asking what they look for in a home, their favorite local spots, or real estate myths they want debunked.

Educational Content: Share tips on home buying, selling, and maintenance in your posts. Use carousel posts to break down complex information into digestible, easy-to-read segments.

Collaborations: Partner with mortgage brokers, home inspectors, or interior designers for a live session or a series of posts. Sharing expert insights from different perspectives of the home buying/selling journey can provide comprehensive value to your audience.

In conclusion, the digital landscape has become an indispensable platform for real estate professionals to thrive and succeed in today’s market. With the advent of social media platforms like Instagram and YouTube, the opportunities to connect with clients, showcase properties, and provide valuable insights have never been greater.

By leveraging the power of Instagram, you can forge personal connections, showcase your expertise, and highlight the joyous moments of the real estate journey. From behind-the-scenes glimpses to property showcases and engaging with your audience, Instagram offers a plethora of tools to elevate your brand and stand out in a crowded market.

So, embrace the digital age, harness the potential of social media, and let your passion for real estate shine through. With dedication, creativity, and a strategic approach, you can build meaningful relationships, drive sales, and carve out your place as a trailblazing real estate professional in the online realm.